John Caprani

Direct Marketing Consultant

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Woe is me

Got into a conversation with a friend on FB this morning about the topic of 'vulnerability' in your content, and I thought I would share it here.


IMO, vulnerability works GREAT in the past tense, horrible in the present tense.


Here's a very rough example:


"Everything was so fucked up, all this bad shit happened, but I hung in there, I turned the corner, life is so much better now, and I can help you do the same for the low price of $997 today only"


That's a WIN - people appreciate your vulnerability AND respect your resilience to come back from a bad patch.


On the other hand:


"Everything is so fucked up, so much bad shit is happening, life is a mess right now, I need help and don't know what to do."


Usually a bad idea.


At best you'll get some thoughts and prayers from those who wish to appear conscientious...


Sprinkled with some 'healing vibes' from people too lazy to even say a prayer for you...


Maybe a couple of bits of outreach in the DMs from genuine friends...


And tumbleweed in your Stripe account.


The thing is - even if people publicly express support, more often than not they're privately feeling less favorable.


Often the impression a present-tense negative revelation gives off is a sympathy-seeking pity party, mental health episode, or in the worst case, a manipulative grift.


We're all dealing with our own life bullshit and reluctant to bear the burden of others' bullshit, unless they're someone we have a close personal relationship with.


And as for inadvertently putting people on blast, that happens for sure.


I've seen enough nasty DM conversations in private groups, to say that a lot of people are gossipy AF and will embroider the hell out of small statements.


So generally, I prefer to keep my head down and just work on whatever needs doing during tough times... Even if that means going 'radio silence for a period of time.


With all that said, I don't want to be too cynical. There are positive exceptions -


When people talk about serious illness in terms of their treatment plans, goals, and progress toward recovery that can attract a lot of positive attention.


And when people talk about bereavement of a loved one, the response is usually genuine respect and kindness.


It's the interpersonal and relationships stuff that tends to be most ambiguously or negatively received.


Your Friend,


John Caprani


PS - If you're going to be vulnerable, do it on your own terms. When others ask you to share or be vulnerable in a group setting, it's always wise to ask yourself 'Why?' - unfortunately the reasons are not always in your best interests.

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