On The Marketing Technology Podcasts - Unlocking the Secrets of Web Copy Success with Elias Crum

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.

Topics we cover:

1. How to use proven frameworks: AIDA and PAS

2. How to touch on the emotional state of prospects, rather than sharing specs and benefits

3. Examples of companies that have successfully used these frameworks

4. Selling to people without them knowing they are in the sales process

Listen here: