Cash From Connections Podcast - Ep. 053 - John Caprani interviews Mike Humphreys

In Episode 053 of the "Cash From Connections" podcast, John Caprani chats with Mike Humphreys about his extensive journey in direct response marketing, which began in 1993.

Mike shares insights from his diverse career, working across niches like health, weight loss, financial, and business opportunities. He discusses his current role, focusing on strategy planning, campaign management, and writing, emphasizing the importance of using team strengths.

Mike also highlights the power of professional relationships and how they often lead to unexpected opportunities. He talks about his preference for working with local businesses, detailing strategies to quickly show campaign results and improve client retention.

Mike offers practical marketing tips for local businesses, such as using direct mail and creating memorable customer experiences.

Tune in to hear valuable advice and learn from Mike's extensive experience in the marketing world.