Cash From Connections Podcast - Ep. 035 - John Caprani interviews Andrew Gould

In this episode of the Cash From Connections Podcast, John Caprani sits down with Andrew

Gould, a seasoned direct response copywriter, to dive into the world of persuasive writing. Andrew shares his journey into copywriting, sparked by his fascination with ads in martial arts magazines. He recounts his early sales job and the pivotal role it played in shaping his career.

Throughout the conversation, Andrew emphasizes the importance of understanding your audience, providing solid proof, and highlighting the benefits in your writing. He breaks down advanced copywriting techniques and reflects on the challenges of coaching and teaching in the field.

Tune in to gain insights from Andrew's wealth of experience and learn how to craft compelling messages that resonate with your audience.